969 Market | San Francisco, CA 94103

Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce

Agenda Buy Tickets

  • Lanyrd


Meet Our Black Belt Sponsors: PayPal


PayPal puts people at the center of everything they do. Founded in 1998, they continue to be at the forefront of the digital payments revolution, giving people direct control over their money. PayPal is all about continuous innovation and making life better for the 152 million plus active registered accounts by helping people and businesses receive and make payments in more than 100 currencies in 203 markets.

We couldn’t be more excited to have PayPal on board as a Black Belt sponsor and in attendance at the inaugural WooCommerce Conference. PayPal has been a crucial partner to the WooCommerce platform and is the most popular payments service to thousands of global WooCommerce users.

It has been our pleasure to form a working relationship and true partnership with various PayPal offices. To date we work closely with PayPal North America, PayPal Europe, PayPal South Pacific and Africa.


Day 1

Registration Opens

We welcome you to join us before the conference begins for breakfast and a bloody mary bar to help kick start our Monday.

State of the Woo

Mark Forrester
Mark, Co-Founder of WooThemes, will help kick off our very first WooCommerce Conference.

Super Stellar Speakers

Speaker lineup coming soon!

Who are the speakers?

Head over to the Speakers section to find out more about the people behind the talks.

Stay tuned for the official speaker line up!


Lunch provided by WooThemes

More Stellar Speakers

Speaker lineup coming soon!

Who’s all coming?

Head over to the Attendees section to find out more about the people you’ll be joining.

Stay tuned for the official speaker line up!

Time to kick back and say cheers

After Party

Day 2

We’re in the process of putting together educational workshops and networking activities for all attendees. Stay tuned!

We invite you to stay with us after the conference to celebrate with cocktails, Hors d'oeuvres and a super sweet prize giveaway courtesy of other fellow WooCommerce Shops!

Location & Venue

969 Market is a 17,000 sf event venue with over 1300 person capacity spread over 3 floors. We offer leading edge embedded event solutions for immersive video mapping, interactive technologies and video production in the heart of San Francisco. Our mission is to host and produce large scale influential events that create unique memorable experiences. Our event space provides a place for events such as conferences, product launches, activations, immersions, and more.

Discounted attendee accomodation

Special accommodations have been arranged with Holiday Inn Golden Gateway - 1500 Van Ness - for conference attendees. Please follow this link to book your reservation to get the #wooconf discount.

If you have questions regarding reservations, it's best to contact Holiday Inn Golden Gateway directly at (+1) (866) 272-7098.

Space is limited so be sure to get your booking in today!


Chris Lema

Building your Platform with WooCommerce

Chris Lema has been working with WordPress for 9 years. His daily blog (chrislema.com) covers the WordPress ecosystem from a business perspective.

His day job is as the VP of Engineering for Emphasys Software. But it’s his coaching and consulting that brings him into the community – helping theme and plugin companies with product development and strategy.

Chris has been using WooThemes and WooCommerce since they were released. He loves helping people build their platform using WooCommerce, Sensei and more.

Nathan Barry

Building a Profitable Audience

Nathan Barry is the author of Authority, an award-winning book that teaches what he’s learned about writing, marketing, and pricing strategies. He’s also the founder and designer of ConvertKit, an email marketing company. Nathan speaks regularly at conferences and workshops in the U.S. and Europe.

Learn the techniques to build and grow a profitable blog. Including, selling your own products for the highest profit margin, using email marketing to increase conversions, and using perfect pricing to triple revenue.

Thijs de Valk

Data is your friend; Psychology your mentor

Thijs de Valk is a behavioral scientist that uses his knowledge in psychology to form a broader understanding of user experience and conversion. Conversion rate optimization and online marketing, combined with the wealth of data you can collect using today's tools, are his ideal way to substantiate the theories of psychological processes.

Thijs started working at Yoast in December 2012. He has since been doing website reviews, conversion reviews, support and A/B testing on yoast.com. This has taught him a lot about how people behave online and how theories of psychological processes apply online.

Cyndie Shaffstall

Buy Now! Buy More! Buy Again!

Cyndie Shaffstall is a successful entrepreneur, author, marketer, marketing-data analyst, and business manager.

For more than 30 years Cyndie has been part of the sales funnel — as a software distributor, self-published author, training consultant, and now marketer — focused on converting prospects to customers. With the unprecedented visibility offered today through marketing analytics, her latest venture, Spider Trainers, enables companies to achieve higher conversion rates through complex drip and nurture marketing campaigns.

Having authored more than a dozen books, dozens of ebooks and videos, and hundred of articles, Cyndie often speaks and writes on the topic of using marketing automation — both online and offline — to help businesses collect and act upon meaningful marketing data.

Kandace Brigleb

How participant observation makes for killer web design

Kandace Brigleb is a Principal at Needmore Designs in Portland, Oregon. She fuses formal training in Anthropology with over a decade of web project management. She is co-producer of The Job, a podcast unearthing Portland culture, one interview at a time.

Learn about how an anthropological perspective can help you get to the heart of client stories and craft websites with their own personality and culture.

Brennan Dunn

Quick Wins To Make Your Store More Valuable

Brennan Dunn is an author, teacher, startup founder, podcast host, and newsletter junkie.

He's written two books, "Double Your Freelancing Rate" and "Sell Yourself Online: The Blueprint", which have helped thousands make more money and get more clients. Brennan also teaches the Consultancy Masterclass workshop and hosts a weekly newsletter read by over 16,000 freelancers. He's also the founder of Planscope, a project management tool for freelancers and small teams.

In a past life, Brennan quit his full-time job as the CTO of a large agency and went out on his own. Within in a few years, he had scaled up his consulting company to 11 full-time employees with an international portfolio of clients. He has since stopped running the company to focus on Planscope and his other products.

Do you own an online store, or help others setup their ecommerce sites? If so, join me to find out how to make your sites more valuable for you and your clients.

Robert Elliott

Matching People & Products

Robert is co-founder of Graphflow, a machine learning start-up, that uncovers patterns in consumer behaviour to match people and products. He has over 10 years experience designing and delivering software products and finds his passion at the confluence of design and data. He obsess over usability and simplicity, and is at home in Africa.

We'll explore how our shopping experience has evolved and how, through intelligent recommendations, we can ensure that customers are presented with an engaging and relevant experience.

David de Boer

Improve your WooCommerce sales without UX testing

David de Boer is well known in the Netherlands for his experience working with payment systems such as iDEAL and others.

In this talk David will explain changes you should consider making to any WooCommerce store to improve sales based on UX testing done by the most successful eCommerce stores.

Joshua Eichorn

Scaling WooCommerce

Joshua is CTO of Pagely and spends his day building and scaling their WordPress Platform.  His career has been focused on PHP.  He has lead engineering teams at StumbleUpon, scaling the platform though millions of users of growth.  He has been involved in the Open Source community as well, writing PhpDocumentor and helping to run the PEAR project for many years.

Scaling WordPress has historically been a story of caching, WooCommerce breaks out of that mold and is labeled as hard to scale as a result.  We will look at what it takes to scale WooCommerce, including: database and web server sizing, benchmarking, monitoring and caching.  The talk will also cover template design and how it can have a huge performance impact.


Deepak Nadig

PayPal API Platform : Enabling the future of Money

Deepak Nadig heads Platform Engineering at PayPal. In this role, he leads the team responsible for delivering APIs, SDKs and Developer Experience to PayPal's external and internal developers.

Prior to PayPal, Deepak led eBay's Enterprise Architecture organization. Earlier at eBay, as a Distinguished architect, Deepak led the architecture of eBay’s advertising, analytics, experimentation and web services platforms. Before eBay, Deepak co-founded Covigna, a pioneer in contract lifecycle management, and held senior technology roles at HP and VeriFone.

Ned Dwyer

Grow your WooCommerce business by growing your clients businesses

Ned is the founder of Elto, a marketplace of expert marketers and developers helping small business grow online.

With 5 years experience building an agency and working with brands like eBay, EA Games and Universal Music, Ned launched Elto as a way to make web development and growth marketing accessible for small business owners.


Rahul Deshpande

Getting Paid Safely: About Payments and Securing Websites

Rahul is a professional in the payment industry, conversant with different networks, fee structures, security implications and PCI compliance. He currently works with MasterCard Labs, the R&D arm of MasterCard Worldwide, focusing on how to make payment channels secure but simple to use. Before MasterCard, he worked on creating low latency interface architecture for mobile applications. In his free time, he works on autonomous R/C modeling and finding uses for Raspberry Pi.

More speakers to be announced soon.